About
HDefier
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Live in The Present
Hello, we are not a company in a traditional sense, we are a lifestyle brand. After-all it’s 2023, we travel all around the world, exploring beauty and joy of living. We started this business as a small group of ambitious people who have been in the beauty industry in order to have something new that was not only fun but also to touch people to empower them on a different levels.
As we moved to sunny California, and experience the best life style that inspired us so deeply, the idea of H:D was born. What we aim for is constant search for life balance. We are very passionate about "life is good" concept and looking good while we living it. For us, it all starts there and we wanted to share this with the world through H:Defier make-up line.
HDefier Make Up Philosophy
We believe that people look good when they are happy. And being happy is doing things we love. We create more space for things we love by saying “no” to things that we don’t. And therefore We like to say that “No. is a complete sentence". You don’t have to explain your self. You don’t. There is a power to it, can you feel that?
Living the life that we want comes from a good place and positive vibes. Looking at the ocean and sunsets from the stands at the Santa Monica pier. After the sun dives into the Pacific and people start clapping to the end of one more glorious day. We think about aging and how we can prevent that. Can we? Perhaps not.
But we can try. We can defy.
As a Californian being exposed to the sun 275 days a year on average, chasing a career, working hard, and having kids… This all can change you. Both inside and out; We age and get older. Or do we? We wanted to fix that in our own way.
By simply doing what we love, spending time with the family, exploring everything Cali has to offer, and teaching our children to be better people than the generations before us. How can we do that, you ask? By spreading beauty and happiness where we can. We believe in doing good by our friends and family, as well as being, a brand that people know and trust.
HDefier Beauty Approach
Beauty is often associated with empowerment because when a person feels beautiful, they tend to feel more confident and self-assured.
This confidence can translate into a greater sense of power and control over one’s life and the ability to pursue one’s goals and dreams.
Furthermore, the beauty industry has evolved to promote empowerment through inclusivity and diversity. Therefore, social awareness is very important to the hdefier family.
We are very passionate to promote creatives around the globe by participating in our exhibitions, creative workshops, seminars and events. By embracing a wider range of body types, skin tones, and features, the industry has given more people the opportunity to feel beautiful and confident in their own skin.
We are all Skin Color-Brand
We aim to recognize, cherish, understand, and treat all skin types equally. We put tremendous effort into serving all people and resolving their makeup challenges with our products.
Furthermore, the beauty industry has evolved to promote empowerment through inclusivity and diversity. Therefor social awareness is very important to hdefier family.
We are very passionate to promote creatives around the globe by participating in our exhibitions, creative workshops, seminars and events. By embracing a wider range of body types, skin tones, and features, the industry has given more people the opportunity to feel beautiful and confident in their own skin.
HDefier Makeup Line
Empowerment through beauty refers to the idea that feeling beautiful can empower people to be more confident, assertive, and in control of their lives. Wet is all about using beauty as a tool to boost your self-esteem and self-worth. Period.
When individuals feel good about their appearance, they tend to have a more positive outlook on life and are more likely to pursue their goals and dreams. Empowerment through beauty can help people break free from societal beauty standards and embrace their unique features, leading to greater self-acceptance and self-love.
The beauty industry has played a significant role in promoting empowerment through inclusivity and diversity, that is why we are part of it. By embracing a wider range of body types, skin tones, and features, we have given more people the opportunity to feel beautiful and confident in their own skin, body, soul.
We are witnessing the rise of self-care and wellness movements. By taking care of oneself, people can feel more in control of their lives and promote a sense of well-being and happiness.
Overall, empowerment through beauty is about using beauty as a tool to promote self-confidence, self-acceptance, and self-worth, and to encourage individuals to be the best version of themselves.
